If there is such thing as an easy sale made in North America, it is a sale through price. As explained almost everywhere on this web site, chances are, that won't be your product.

A product that excels through technology leadership calls for a sales structure that is able to explain your products' advantages and associated cost savings to customers.

If you have a technology leading product, you'll need a technology educated sales force which has also the required motivation to go the extra mile in order to excel on the customer support side of the job.

Anything else won't be successful.

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