Entering the North American market will introduce a lot of new chances, new business, new sights, but also new tasks and requirements into your company. Marketing people will have to understand the North American way of business, and developers will have to deal with different kinds of technical requirements not known from any other market.

Not many of these new requirements will be easy to understand for everyone, but - if complied with in a timely manner - most of them will contribute to the excellent customer support reputation to be achieved in North America.

...and probably all of them will hit somebody's already overloaded desk.

Ensuring an appropriate priority for these tasks will be the more difficult the farther away you are from the one who has to do the work.

Again: Communication will be the key, and ensuring proper communication will be among the most important management tasks in this matter. Proper communication will facilitate everyone understanding each other's needs and allow to make such a project a success.

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