Cultural differences between Europe and North America are often (if not always) dramatically underestimated, especially in business.
What becomes obvious immediately when traveling to South East Asia remains often unnoticed until an order is lost when Europeans travel to North America to make a sale.
(As our business friends who are trying to sell North American products in Europe keep telling us, this holds true vice versa as well).

On the other hand, if there is a significant advantage in a certain piece of equipment, European technology is generally well accepted.
(See also existing reservations , however).

To do it right, we want to keep our heritage obvious, but we don't want to miss the point. Communication is key, and - compared to selling European products in Europe or American products in America - more thought and extra effort is needed.

This will affect all

• marketing activities
• market communications and
• sales strategy.

Sales brochures will have to look different, selling points will need revised, pricing structures will need adapted. And all these points (and much more) will have an effect on both sides of the Atlantic Ocean, if it's done right.

Natecs is more than happy to support you in this field.

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