Besides the obvious requirements such as making your product work while connected to a 60Hz power supply, there are much more things to be considered to prepare a successful market entry in North America.

You will have to comply with legal documentation and safety requirements, and a correct translation of what's required in Europe may or may not be sufficient.

You might want to rethink temperature and humidity range of your product to meet the needs of both Alaska and Texas.

To improve acceptance of your product, it is important to consider what kind of operator will usually work with the equipment. And that may be different from any other region, resulting in a need to adapt i.e. the user interface.

You might want to complement your existing CE certification with a UL listing and use locally available and locally supported sources for all commodity spare parts and wear and tear items (i.e. nobody wants to backorder a 230V light bulb from Europe and wait a couple of days for it to get through customs when production is affected). Plus, it might make sense to provide a way to comply with often found corporate policies regarding preferred components.

As you may already notice while reading these few examples, this is an area which requires a closer look in conjunction with the particular product range, and we are more than happy to contribute our experience.

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